Designed by Sev Black
Five labels, each with its own world, curated in one place. Step into one; every door opens onto its own shop.
01 · Safety wear · a The Set Magazine company
Reflective streetwear for the ride home. Built to be seen at night, cut to look right in the club.
Night is the studio. Hoodies, tees, jackets and hats with 360 protection: reflective art front, back and down the sleeves, for bikes, mopeds, scooters, skates and the late dog walk.
Enter Bruno Judo
02 · City & hometown pride
Wear where you are from. Pastel city hearts for every borough, block and zip code.
A heart for every hometown: Brooklyn, the Bronx, Far Rock, Harlem and on out. Soft pastels, roses and heartbeats, made for the people who rep their city.
Enter The Heart of Apparel03 · A Heart of Apparel label
Minimal front. Gaudy back. Hearts all the way down the sleeve.
A small embroidered heart up front, a loud print across the back, and big hearts running down the sleeve or the leg. Black, white, pink, purple, tan and Carolina blue.
Enter Wear Your Heart04 · Edgy · goth-lite · in redesign
Just for your dimension. Dress for the soul, not the flesh.
The dark side of the house: characters with a storyline, built up one drop at a time. The world is being redesigned right now. The doors open again soon.
Preview the dimension
05 · The media home
Where the house is seen first: bikes, cars, trucks and the culture around them.
The magazine and media home behind the collections. Rides, clubs, regions and the people in them, plus the reflective merch line made with Bruno Judo.
Enter The SetCustom pieces, collaborations and brand projects start with a message.
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